GOOGLE SENSITIVITY AT ITS BEST.

Excerpt from an article on guardian.co.uk on the Tories' plans to sell off OUR forests. Check out the sensitive Google ad at the bottom.

"The Forestry Commission sale would encompass 20% of all of England's wooded land – 650,000 acres in total, including 20,000 hectares of ancient woodland. The scale of it is preposterous, unimaginable. But it is not the enormity of it we should be looking at, not the numbers or the acreage – rather, it is the specifics, the places, the people, the species under threat: the woods where you walk your dog, or where you take your children to see the bluebells in spring; the streams where you played in your youth, the trees you climbed, the dens you made. It is the foresters who work in these woods. It is the hornbeam, the field mouse, the foxglove, the pearl-bordered fritillary, one of the many butterflies under threat. It is the call of the nightingale, and the cuckoo, the hawfinch, tree pipit and the lark. It is the smell of wet earth and leaf mould, it is the sound of the mistle thrush, the sun-dappled ferns, the scent of wild garlic. It is what has lain at the heart of English culture for centuries.

In his introduction to Wildwood, Deakin also wrote of a desire to excite "a feeling for the importance of trees through a greater understanding of them, so that people don't think of 'trees' as they do now, but of each individual tree and each kind of tree". It is such an approach we need now more than ever – for our forests and our students and our sick and poor, we need to excite a similar kind of understanding of individuality, an understanding that promotes compassion. After all, if a single tree falls in the forest, I believe we have a responsibility to make sure that it is heard."

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